Abe's Amazon Adventure: Decoding Branded Keywords on The PPC Den Podcast
Join the adventure in the world of Amazon PPC with Michael and special guest Abe Chomali from XP Strategy on Episode 216 of The PPC Den Podcast. Together, they delve into the effects of bidding on branded keywords and the intriguing outcomes when you decide to turn them off. Abe shares insights from a real client experiment, challenging common beliefs about how branded ads impact overall sales. Throughout the discussion, they unveil practical tips and strategies to navigate branded keyword campaigns effectively. From safeguarding your brand to improving non-branded traffic, Episode 216 is a treasure trove of valuable advice and entertaining stories that will change the way you approach Amazon advertising.
🧪Experimenting with turning off branded ads can provide invaluable insights into your campaign’s true performance.
🛡️Abe shares tactics on brand defense, emphasizing the delicate balance between protecting your brand and optimizing ad spend.
📈Discover practical tips for managing branded and non-branded reporting, ensuring your campaigns run seamlessly.