Branded Search on Amazon:
The Secret Weapon Every Seller Needs
The Secret Weapon Every Seller Needs
Branded search isn’t just another campaign—it’s a must-have for protecting your market share and maximizing sales. In Episode 4 of Top of Search, Abe Chomali and Robyn Johnson break down why Amazon sellers need to separate branded and non-branded campaigns to avoid misleading data and ensure profitability. Abe shares powerful strategies, from tracking external events (like a Shark Tank rerun boosting sales) to on-page brand defense (owning all ad spots on your own product page so competitors don’t steal your customers). Robyn also reveals the dangers of neglecting branded search—like a puzzle company that lost control of its own brand keywords to competitors!
🔥 Key Takeaways for Amazon Sellers:
- Separate branded and non-branded keywords – Mixing them skews your ad performance data.
- Own your brand space – Bid on your own keywords and target your own products to block competitors.
- Watch for external factors – Keep a record of major events (TV appearances, seasonal trends) that impact sales.
- Use virtual bundles & cross-promotion – “Fill the shelf” by advertising your other products on your listings.
- Protect your high-visibility moments – If Good Morning America features you, adjust your budgets fast to capitalize on the demand!
Want to hear more expert Amazon PPC strategies and fun behind-the-scenes stories? Listen to the full episode now!